my 14 Step Marketing Plan...
My 14-step marketing plan is designed to get your home the maximum amount of exposure in the shortest period of time. Each step involves proven techniques that leverage the opportunities to showcase your home to key people that can either buy your home or help us find the right buyer: Prospective homebuyers, local real estate agents and investors.
I will:
1. Price your home strategically to be competitive with the current market and current price
trends.
2. Stage your home to showcase features that buyers are most interested in: uncluttered
rooms and closets, fresh paint and pleasing drive-up appeal.
3. Place For Sale signage, complete with property flyers that are accessible to drive-by
prospects.
4. Use an Interactive Voice Response system to provide free recorded information about your
home 24 hours a day, 7 days a week. Each inquiry will be followed-up with a personal
phone call.
5. Distribute Just Listed marketing to neighbors, encouraging them to tell their family and
friends about your home.
6. Optimize your home's Internet presence by posting it on local and global MLS systems and
adding multiple photographs and creative descriptions.
7. Create a virtual tour of your home and place it on multiple websites to attract local and
out-of-town buyers.
8. Create a home book, comment cards and flyers for your property. Showcasing additional
information and photos of your home and neighborhood will attract extra attention.
9. Target my marketing to active real estate agents that specialize in selling homes in your
neighborhood.
10. Include your home in our company/MLS tour to allow other agents to see your home first
hand.
and direct mail campaigns.
homes in your price range and area.
